Darntougth Privacy Policy: Protecting Your Personal Information

At Darntougth, we respect your privacy and are committed to safeguarding the personal information you share with us. This Privacy Policy explains what information we collect, how we use, store, and protect it, and your rights regarding your data—whether you’re browsing our website, placing an order, or contacting our customer service team. By using our website (darntougth.com) or engaging with our services, you agree to the practices outlined in this policy.

1. What Information We Collect

We only collect personal information that is necessary to provide you with our products and services, or to improve your experience with Darntougth. The types of information we may collect include:

a. Personal Identification Information

  • Contact Details: Name, email address (e.g., [email protected] for communications), phone number (if you provide it), and shipping/billing address.
  • Account Information: If you create an account on our website, we’ll store your username, password (encrypted for security), and order history.

b. Order & Transaction Information

  • Details about your purchases: order number, product(s) selected (e.g., merino wool sock styles, sizes), payment method (we do not store full credit card details—see Section 3 for payment security), transaction amount, and delivery tracking information.

c. Website Usage & Technical Information

  • Non-Personal Data: Browser type, device model, operating system, IP address, pages visited on our website, time spent on pages, and referral sources (e.g., how you found our site). This data is collected via cookies and similar tracking tools (see Section 2c for more on cookies).
  • User Behavior: Preferences you set (e.g., saved shipping addresses, favorite products) and interactions with our website (e.g., clicking on product links, filling out forms).

d. Information You Voluntarily Provide

  • Feedback, reviews, or questions sent to our customer service team (via email or website forms).
  • Information shared when signing up for our newsletter (e.g., email address) or participating in promotions (if applicable).

2. How We Use Your Information

We use your personal information for specific, legitimate purposes that align with our business and your needs. These purposes include:

a. Fulfilling Orders & Providing Services

  • Processing and shipping your orders (e.g., using your address to deliver merino wool socks, sharing necessary details with our shipping carriers).
  • Sending order updates: Confirmation emails, shipping notifications, and delivery confirmations.
  • Handling returns, exchanges, or complaints (using your contact details to communicate and resolve issues).

b. Improving Your Experience

  • Personalizing your website experience: Showing products relevant to your preferences (e.g., suggesting sock styles based on past purchases).
  • Enhancing our products and services: Analyzing website usage data to identify areas for improvement (e.g., simplifying the checkout process).
  • Responding to your inquiries: Answering questions about sizing, fabric care, or orders via email (using the contact details you provide).

c. Marketing & Communications (With Your Consent)

  • Sending newsletters or promotional emails: Updates on new merino wool sock styles, sales, or exclusive offers (you can unsubscribe at any time via the “unsubscribe” link in these emails).
  • Sharing promotional content: Only if you’ve explicitly agreed to receive it (e.g., by checking a box when creating an account).

d. Legal & Security Purposes

  • Complying with laws and regulations: E.g., retaining order records for tax purposes.
  • Protecting our business and users: Detecting and preventing fraud, unauthorized access, or other security risks (e.g., monitoring unusual transaction activity).

3. How We Protect Your Information

We take the security of your personal information seriously and implement reasonable technical, administrative, and physical measures to prevent unauthorized access, use, or disclosure:

  • Encryption: Sensitive data (e.g., passwords, payment information) is encrypted using industry-standard protocols (e.g., SSL/TLS for website transactions).
  • Payment Security: We do not store full credit card numbers or payment details. All payments are processed through trusted third-party payment processors (e.g., PayPal, Stripe) that comply with Payment Card Industry Data Security Standard (PCI DSS) requirements.
  • Access Controls: Only authorized Darntougth team members (e.g., customer service, order fulfillment) have access to your personal information, and they are required to keep it confidential.
  • Data Storage: Your information is stored on secure servers with limited access. We retain data only for as long as necessary to fulfill the purposes outlined in this policy (e.g., order records are kept for tax compliance) or as required by law.
  • Regular Audits: We periodically review our security practices to ensure they remain effective and up-to-date with industry standards.

4. Third Parties We May Share Your Information With

We do not sell, rent, or trade your personal information to third parties for marketing purposes. However, we may share your information with trusted third parties who assist us in providing our products and services. These third parties are required to protect your data and only use it for the purposes we specify:

  • Shipping Carriers: E.g., USPS, UPS, or DHL—we share your shipping address and order details to deliver your merino wool socks.
  • Payment Processors: As noted in Section 3, third-party processors handle payment transactions (they do not use your data for other purposes).
  • Customer Service Tools: Tools that help us manage and respond to your inquiries (e.g., email management software).
  • Analytics Providers: E.g., Google Analytics—we share non-personal website usage data to analyze user behavior and improve our site (you can opt out of Google Analytics via browser settings).

We may also share your information if required by law (e.g., in response to a court order) or to protect our rights, property, or safety, or that of others.

5. Your Rights Regarding Your Information

You have certain rights over your personal information, and we make it easy for you to exercise these rights:

  • Access Your Data: Request a copy of the personal information we hold about you (e.g., your order history, account details).
  • Correct Inaccuracies: Update or correct any incorrect or outdated information (e.g., changing your shipping address in your account settings).
  • Delete Your Data: Request that we delete your personal information (where legally permitted—we may need to retain some data for legal or operational purposes, e.g., tax records).
  • Opt Out of Marketing: Unsubscribe from promotional emails by clicking the “unsubscribe” link in any newsletter, or contact us at [email protected] to opt out of other marketing communications.
  • Withdraw Consent: If you previously agreed to share your information for a specific purpose (e.g., marketing), you can withdraw your consent at any time (this will not affect the lawfulness of our use of your data before you withdrew consent).

To exercise any of these rights, please contact us at [email protected] with your request. We will respond within a reasonable timeframe (typically 30 days) and verify your identity before fulfilling your request to protect your data.

6. Cookies & Tracking Tools

Our website uses cookies (small text files stored on your device) and similar tracking technologies to enhance your browsing experience and collect non-personal usage data. Cookies help us:

  • Remember your account login details (if you choose “keep me logged in”).
  • Save your shopping cart items.
  • Analyze how users interact with our site (e.g., which pages are most visited).

You can control cookies through your browser settings:

  • Most browsers allow you to block or delete cookies, but this may limit some features of our website (e.g., you may need to re-enter your login details each time you visit).
  • For more information on cookies, visit All About Cookies (a third-party resource).

7. Children’s Privacy

Our website and products are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected data from a child under 13, we will delete it immediately. If you believe a child has provided us with information, please contact us at [email protected].

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, laws, or technology. When we make changes, we will post the updated policy on our website (darntougth.com) and update the “last revised” date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.

9. How to Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at:

We will respond to your inquiry as quickly as possible (typically within 24-48 business hours) and work to resolve any issues to your satisfaction.